Growth Hack Proposals
Innovative strategies to accelerate BigPay's growth and market presence
BigPay's Growth Strategy
User Acquisition
Target: 2x user growth through viral marketing and community engagement
Transaction Volume
Goal: 3x increase in monthly transaction volume
Revenue Growth
Objective: 4x revenue through new revenue streams
Hijack Facebook Buy & Sell / Local Groups
The Hack: Integrate a simple way for BigPay users to make payments inside or adjacent to FB Marketplace and group interactions (e.g. "Mudah.my Alternative").
Execution: Build a "Pay with BigPay" generator that creates a branded image or QR code that sellers can paste in their listings or WhatsApp group chats.
Why it works: Taps into highly active Facebook groups, where thousands of transactions happen informally.
Auto-claim Touch 'n Go Reloads from Giveaways
The Hack: Offer automatic "BigPay Reload Bonuses" via links shared by influencers or in community groups (Reddit, Telegram, Discord).
Execution: Use deep links that auto-trigger wallet reloads or cashback when users sign up and top-up.
Why it works: Incentivizes people to try BigPay without changing their current habits — like claiming reloads or vouchers.
Scrape & Match Lazada/Shopee Buyers
The Hack: Create a Chrome extension for sellers on Lazada/Shopee that automates customer refunds or cashback via BigPay instead of bank transfers.
Execution: Build a value-added tool like order trackers, and insert BigPay incentives as default refund options.
Why it works: Sneaks BigPay into the backend of massive platforms without needing official integrations.
Tap into "Remittance" Communities
The Hack: Go to Filipino, Bangladeshi, Indonesian Facebook groups (e.g. OFW groups), and offer zero-fee transfers if both sender & receiver use BigPay.
Execution: Provide an easy "send & share" invite link that pre-fills recipient details.
Why it works: It piggybacks on trust-based communities with high transaction volumes.
Leverage "Pay to Join" Telegram Groups
The Hack: Collaborate with admins of premium Telegram groups (e.g. Forex, Stock Tips, NFT Alpha) to accept payments via BigPay instead of manual bank transfers.
Execution: Provide admins with branded QR code payment pages or referral links to track.
Why it works: Injects BigPay into viral, often-underground ecosystems where trust is crucial.
Instant Cashback for Bill Scanning
The Hack: Build a tool that allows users to scan any utility bill (e.g. TNB, SYABAS, Maxis) and shows "How much cashback you could've earned with BigPay."
Execution: Use OCR to pull the bill amount, then offer RMX cashback when they pay it through BigPay.
Why it works: Hooks people emotionally by showing what they missed out on.
Automated Salary Split with Cashback
The Hack: Offer a "Smart Salary Split" feature — user connects their Maybank/CIMB salary account, and BigPay auto-pulls RM300 monthly into their wallet with rewards.
Execution: Use account linking + recurring prompts in-app.
Why it works: Quietly builds long-term retention through embedded automation.